Toned Trout 2025

Established in 2018, Toned Trout is a Japanese apparel label inspired by its eponym, the Tone River system in Gunma Prefecture, Japan. Toned Trout’s creative director Masakazu Fukuyama is a professional fly fisherman and creates his products based on the idea of a brand ‘that connects urban life and fishing activity,’ which mirrors Snow Peak’s own, ‘Home-Camp’ concept.⁠

Shop the collection across online and in-store.