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SP x PENDLETON Towel Blanket coming soon

Written by: Azusa Kondo

April 28th , 2020

snow peak x pendleton collaboration towel blanket

We are excited to announce the release of a new towel blanket, a collaboration between Snow peak and PENDLETON on Thursday 30th of April.

PENDLETON, sometimes called the "spirit of America, has been defining American standards for more than 150 years. A family-owned company for six generations, PENDLETON continues to focus on American heritage, legitimacy, and weaving craftsmanship. Pendleton operates its own woolen mills where it manufactures yarn from raw wool, using traditional processes to complete each stage from dyeing and fabric weaving to making finished products. Over the years the company has produced countless outstanding products, praised as among the best in America, that tell the stories of American history and culture.  

PENDLETON blankets are universal, adaptable to endless scenarios, both outdoors and in the home. This adaptability is also the core concept of Snow Peak’s “HOME CAMP” apparel line. This oversized bath towel is big enough to use as a blanket or rug, both indoors and outside. Snow Peak has been working with Pendleton since 2018 and this is our fourth collaboration.  

The print on this season's limited edition piece, available in two colourways, Grey and Ivory is inspired by Snow Peak camp gear: the solid stake (cast iron peg), ropepeg hammer, and pack and carry fire pit are all incorporated into the design, as well as Snow Peak’s asterisk logo.  

The towel blanket is going to be up on our online store on Thursday 30th of April.


Instagram live: Snow Peak × Pendleton / 12.00pm (GMT), 30th April

We will be hosting an Instagram live on @Snowpeak_uk with Joe Sharpe, who has been working with Pendleton for six years heading up the brand’s sales in the UK and the EU* and directing Pendleton’s European Instagram and website. His selection centers on Pendleton as an aspirational, iconic American heritage brand distinguished by its unmistakable classic American designs. Snow Peak UK will be talking to Joe about the history of Pendleton, the brand’s heritage, and about how the collaboration with Snow Peak came about. 

To watch the instagram live, click our profile icon from our instagram account here.