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Snow Peak Yukio's Journey

June 23rd , 2022

Yukio's Journey

Yukio Yamai's story began in Tokyo. Born in the Yotsuya area of the city in 1931, Yukio was about to enter high school...

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Lisa Yamai -Snow Peak new CEO-

April 9th , 2020

Lisa Yamai -Snow Peak new CEO-

On 27th March, Snow Peak celebrated a major moment in company history with Lisa Yamai, formerly Executive Vice President, officially...

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